ABSOLUT ICEBAR LONDON is the UKs first and only permanent bar made entirely of ice. That temperatures in the bar are kept at a constant minus 5 all year round. Keeping with the experience of visiting this bar everything inside is made from crystal clear ice harvested from Northern Sweden. The bar is completely re-designed every six months with a brand new theme making visiting this bar a unique experience for its visitors.
I feel that the chocolate theme is something that really needs to be pushed as a new concept to be introduced to the UK. Customers would visit almost as an attraction, due to the exciting experience that they would fail to get from any other cafe bar.
Amy.
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